SERVICES

• I’m not sure how to tell people how good my business is.

• We stand out in our city but we don’t stand out across the world in the eyes of Google.

• I don’t have a ‘lift sell’ (20 second answer that tells people exactly what we do).

• I don’t know how to develop my customer value proposition.

​

Tell me more about the Stand-out pod

4 Sessions

POD 1 : STAND-OUT

• I have a business plan, but a marketing communications plan is a mystery to me.

• Every year we vow to do a better job at promoting our communications – but we never seem to find the time.

• I don’t know where to start with our communications.

• We’re not sure what exactly we should be saying or how we should be saying it.

​

Tell me more about the Communications plans pod

4 Sessions

POD 2 : COMMUNICATIONS PLANS

• We know our website needs more recent content, but we just don’t know what to write about.

• I don’t know how to write a blog.

• I’m not sure why we need to blog.

• We don’t understand how we can measure the impact of our website content.

​

Tell me more about the Blogs and articles pod

4 Sessions

POD 3 : BLOGS AND ARTICLES

• I feel we could be doing more with our social media.

• We don’t know how we should be using social media.

• I’m not sure why social media is important to my business.

• We don’t know what to post or when to post it.

​

Tell me more about the Social media calendars pod

4 Sessions

POD 4 : SOCIAL MEDIA CALENDARS

• I don’t know how to get my team working better together.

• We’ve got a great team but there’s always room to improve/be better.

• I’m not sure everyone in my team is ‘on the same page’.

• We want to encourage employee participation.

​

Tell me more about the Communicating with your team pod

4 Sessions

POD 5 : COMMUNICATING WITH YOUR TEAM

• We’re not a very big company so we don’t want to portray that we’re something that we’re not.

• I’m not bowled-over by how we look on paper, on-screen or our livery/office but I don’t know how it could be improved.

• You’d never recognise our logo without our name by it.

• Our branding could be more consistent.

​

Tell me more about the Corporate identity pod

4 Sessions

POD 6 : CORPORATE IDENTITY

• Our customers all say positive things about us but we never capture those comments in a testimonial.

• I’d cringe asking a customer for a testimonial.

• I don’t know what I’d ask a customer to write in a testimonial.

• We know testimonials can be the deciding factor but we’re unsure how to go about getting them.

Tell me more about the Testimonials pod

4 Sessions

POD 7 : TESTIMONIALS